Product Ownership
The practices and guidelines for reliable Product Ownership. Learn how to maximize product value, manage stakeholder expectations, and guide development teams toward delivering solutions that truly meet customer needs.

Overview
The Product Owner is the voice of the customer and the guardian of product value. This comprehensive course provides the knowledge and skills needed to excel in the Product Owner role, from vision creation to backlog management and stakeholder alignment.
Effective Product Ownership requires a unique blend of business acumen, technical understanding, and communication skills. This course covers everything from crafting compelling product visions to writing effective user stories, prioritizing features based on value, and collaborating effectively with development teams. Participants will learn proven techniques used by successful Product Owners across industries.
Objectives
The main objectives of the Product Ownership course are:
- Creating and communicating a compelling product vision and roadmap
- Mastering backlog management, refinement, and prioritization techniques
- Writing effective user stories with clear acceptance criteria
- Understanding value-based prioritization frameworks (WSJF, MoSCoW, Kano)
- Managing stakeholder expectations and building strong relationships
- Collaborating effectively with development teams and Scrum Masters
- Measuring product success through KPIs and customer feedback
Duration and Schedule
The standard course duration is 3 days, with 6 or 7 hours of teaching each day. Additional coaching sessions can be arranged for ongoing support.
The scheduling per day:
- Day 1: Product Owner role, vision creation, and stakeholder management
- Day 2: Backlog management, user story writing, and prioritization techniques
- Day 3: Product metrics, release planning, and practical workshops
Target Audience
This course is designed for professionals responsible for product decisions and value delivery:
- Product Owners - both new and experienced, looking to enhance their skills
- Product Managers - transitioning to Agile environments
- Business Analysts - taking on Product Owner responsibilities
- Project Managers - moving into product-focused roles
- Entrepreneurs and Founders - managing product development for their ventures
Maximize Your Product Value
Contact us to discuss how this course can help you become an effective Product Owner

Prerequisites
Here are the prerequisites for the Product Ownership course:
- Basic Agile knowledge: understanding of Agile principles and Scrum basics
- Business acumen: understanding of business goals and customer needs
- Communication skills: ability to articulate requirements and negotiate priorities
- Decision-making ability: comfort with making trade-off decisions
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